Michael Netherton

Professional Summary

Over 20 years of information systems experience overall with technical expertise in internet marketing, programming, web development, document imaging, network administration, Microsoft Windows and PC hardware/software support. Last eleven years focused on internet programming and search engine optimization with a focus on marketing, website performance, including browser based optimization, organic search engine rankings and user experience.

Technical Skills

Application Development Languages: ASP, VB Script, HTML/DHTML, XML, Visual Basic
Application Development Tools: Visual Studio
Methodology: Search Engine Optimization, E-Commerce, Internet Marketing, Pay Per Click Advertising
Query Systems: SQL Server Enterprise Mgr
Relational Database: SQL Server, MySql, MS Access
Scripting Language: VBScript, JavaScript
Operating Systems: DOS, Win3.1, 3.11, 95, 98, NT, 2000, ME, XP
Networking Systems: Windows Networking
Other: Document Imaging Technologies

Project History

International Manufacturing Company* - July 2003 - Present, Internet Systems Administrator
Search Engine Optimization / Web Development
Due to non-disclosure, the company will be referenced as "Mo Corp", a corporation of Missouri.

Responsible for the development and continued maintenance of several US based websites for Mo Corp and its divisions as well as numerous international websites in the UK, France, Germany, Italy, Turkey and China. Responsible for the organic search engine results for Mo Corp's targeted keywords with an emphasis on the Google search engine. Since starting in this position, Mo Corp's most important keywords have remained in the top five as well as the most important keywords remaining number one over this time. Also responsible for overseeing the pay per click programs with Google and Yahoo to ensure the greatest return for the advertising budget.

Designed all new websites from the ground up, optimized for the search engines to achieve number one rankings in the organic search results.
Developed numerous US and international based websites for the marketing of Mo Corp products worldwide.
Developed the Mo Corp corporate intranet to streamline error reporting and facilitate better communications between the sales office and the manufacturing facilities.
Developed custom XML and ASP interfaces to communicate with outside suppliers for utilization on the corporate intranet.
Developed several internal applications for customer service, integrating freight quoting services from Roadway, FedEx and USF Holland as well as back end package tracking in real time through XML.
Working with Manufacturing, Sales, Customer Service and Accounting, I designed and developed a customer request for action web based intranet application that has been able to capture and report in real time, the internal as well as external ordering and manufacturing errors providing the resource to spot trends and address the problems in a timely fashion. Thus saving Mo Corp tens of thousands of dollars by being able to spot and address weaknesses in manufacturing as well as sales and customer service.
Developed a rules based website with a MySql backend for the promotional products division. The application is designed to allow distributors the ability to log in and view distributor only pricing as well as the ability to create online flyers for customers and to be able to place orders in real time.
Installed and configured a stand-alone document imaging station with which customer drawings and other internal company documents can be imaged and stored, significantly reducing paper file storage as well as improving customer service with faster retrieval with email capability.
Developed several internal data reports using Excel with VB connecting to an MSSql database, which accept user input with which to generate these reports.
Created a large scale Excel / VB application utilizing the File Scripting Object with which to read several thousand "spec cards" in Excel format, extracting the data from specific cells and migrating the data into an MSSql database.

ITL Enterprises, Inc. - July 2001 - July 2003, Consultant / Freelance
Internet / Intranet / Web Development

Worked on several projects for clients ranging from small sites for local businesses to large sites and applications for nationally based firms using ASP, SQL and COM.Projects have included an extensive incentive travel application for Washington, MO based Mid-America Travel, allowing M.A.T. to interface directly with Maritz and provide service for Sprint Communications. Other projects include a large online auction administration application for the Rotary Club of Washington, MO as well as numerous E-Commerce applications for businesses both locally and nationally.

Designed, developed and documented inter/intranet ASP applications providing full interaction with online client management tools
Developed several database driven ASP applications for client's display of online portfolios to include image upload and resizing functions allowing for complete application automation and minimal client interaction.
Developed custom XML and ASP interfaces to communicate with online credit card processing gateways to send/receive transaction approval in real time.
Created scores of basic informational web sites for small to medium sized businesses.

Education
Bachelor of Arts - Business Management
Webster University, Webster Groves, MO - Departmental Honors

Military
United States Air Force
Honorable Discharge Decemeber 1989
42nd SPS, Loring AFB, ME